Examining urban polarization in five Spanish historic cities through online datasets and onsite perceptions

Abstract

At present, the planning and management of historic districts are faced with the challenge of striking a balance between the needs of residents and seasonal pressures from visitors. These socially bustling sites could also benefit from the data cross-referencing of cultural and social patterns in order to identify areas for improvement. This research analyses geo-referenced online datasets and data from social media applications, subsequently contrasting these with onsite data from in-person interviews. These specific variables highlight parallels and conflicts between districts designated World Heritage areas in five Spanish cities. The study provides a quantitative analysis of hotspots and coldspots within the built environment. This is followed by an examination of these two types of areas using qualitative data linked to the three most challenging issues: housing and the built environment; basic services; and cultural services. When analysing the future of historic districts three major challenges to management highlighted in the results should be considered. Firstly, even in socially active districts, imbalances and dysfunctional areas are highlighted by both online data and onsite perceptions. Secondly, the study of the dynamics of districts for observing how stakeholders adapt to this social, economic, and mobility-related polarization. Thirdly, while the study acknowledges the changes to the consumption of culture, there is still potential for improvement in hosting alternative or countercultural movements. © 2023 The Authors