The tourism management of venetian villas. A model of reference for the promotion of the villas of Cartagena as tourism product

Abstract

The architectural typology of villas has bequeathed to us excellent buildings throughout history. Example of this is the great repertoire of villas existing in the Italian region of Veneto built between the fifteenth and eighteenth centuries. Also other places have been experienced a villa's building boom period, for example the city of Cartagena, located in the southeast of Spain, where there is a set of interesting villas located in the countryside and built during the late nineteenth and early twentieth century's. Unfortunately, despite of the recognized value of the Venetian villas, the Cartagena's villas have suffered a great decline in recent years that makes necessary the adoption of measures for their survey and recovery. Thus, this project is born with the intention of extracting from the Italian experience in tourism management of the Venetian villas the causes of its success, taking thus useful strategies as a basis for any conceptual or projective approach taking as object the tourist promotion of the villas of Cartagena. © 2018 Universidad de Murcia. All rights reserved.