Life in search of readers: Reading (in) Chicano/a literature

Abstract

Martín-Rodríguez begins this writing with an examination of the Chicano movement of the 1960s and 1970s, when the creation of Chicano-owned or controlled publishing enterprises made possible a surge of Chicano/a literature at the national level. He then concentrates on Chicana literature and "engendering" the reader and on linguistic and marketing strategies for a multicultural readership. Finally, Martín-Rodríguez provides a very thorough list of Chicano/a literature which he studied and he recommends for the reader to consider. © 2003 by University of New Mexico Press First edition All rights reserved.